Mixing the Ideas of Marketing Strategies Essay Example | Topics and Well Written Essays - 500 words

Mixing the Ideas of Marketing Strategies - Essay ExampleShe starts off with a very consummate(a) and grassroots campaign, asking her friends and family what they think about the idea and gathering information.Jessicas strategy is somewhat unique, as it mixes the ideas of several(prenominal) of the main marketing strategies together. That being said, it includes almost no traits of market dominance, as she never mentions hoping to control the integral bridal registry market in its entirety. She never really compares herself to her competition, except that she thinks she can provide a better service than the service that is already available. In that tiny aspect, she could fit into the market challenger, as she is seek to challenge the norm for the market at the time, and providing what she feels is a new and necessary service.The market strategy that I think best fits Jessicas model is the Innovation Strategy. This is one of the more complex strategies as it relies heavily on the c reativity of the person partaking in it. She is trying to innovate the previous business model that was in regulate and is hoping to bring in revenue by doing so.I think she took a good first tint in partaking in a successful innovation strategy, however, there are several things I would cook her do differently along the way.