Marketing plan Case Study Example | Topics and Well Written Essays - 1500 words

Marketing plan - Case carry ExampleThe business has employees who verify between nine and ten who work to serve the customers that are advance from that area, or visiting from other areas. The growth of the business is determined by the manner in which they publicize their products and services. One crucial area in the running of the business is the incorporation of technology into the company gist operations or business processes (Lynn, 2010). Engaging actively with customers on numerous media fronts is what keeps the company on its toes. By engaging in all cleaning and wash drawing operations, the company has something to offer most of its customers. Laundromat and laun wry services make it easy for customers to choose what they want, and go for it through polar avenues. By performing different analysis in the environment where the business operates provides the company with sufficient information as to what best suits the company. Issues that deplete been noted from this analysis is that the company has a small staff number, which is a drawback. Secondly, the business is faced with the get by of heightened competition from small players within the industry. Table of Contents 1.0 Introduction 4 2.0 Services offered the pricing dodge 4 3.0 Pricing strategy 5 4.0 The promotional strategy 5 5.0 The Situational analysis 6 6.0 guest analysis 7 7.0 Market and competitor analysis 8 8.0 Marketing strategies 9 8.1 Product 9 8.2 Price 10 8.3 Place 10 8.4 Promotion 10 9.0 Conclusion 11 Snow neat Laundry & Drycleaners in Sydney 12 Upgrade Premium listing 12 1.0 Introduction This present idea is a marketplaceing report that is based on the Snow White Laundry and Drycleaners Company. The report is primarily designed to act as a marketing report for the company. It begins with a preview of the services that are offered by the company and even the pricings strategy that has been apply by the company. Other sections that volition be cover in the report compl icate a discussion of the promotion strategy that has so far been applied by the business and it provides a situational analysis for the business. The report will also presents an analysis about the market and even the competitors of the company. Another section of the report will present an analysis about the companys customer base and some issues that affecting the business. In the last section, before concluding the report will present marketing strategies that can be applied in order to increase the financial execution of instrument of the business as well as its market share in the Sydney market. Before embarking on the demonstrable report it is important to mention that the Snow White Laundry and Drycleaners Company is a company that was launch in the year 1949 and it mainly specialize in offering cleaning services for various items that range from clothes to carpets. The company has an established global presence with leges in different countries and its customer base inc lude individual customers as well as corporate or business organizations. 2.0 Services offered the pricing strategy Snow White Laundry & Dry cleaning offers services that are broadly classified into dry cleaning and laundry services. Under dry cleaning services, the company offer to clean various items in a process, which do not include the use of water but rather the use of chemicals in process called tumbling. Laundry services on the other hand include cleaning services that majorly deposit on the use of water was well as other chemicals and detergents (Lynn, 2010). For this particular, report the case study branch