Abul Kashem Haider Essay Example for Free

Abul Kashem Haider Essay Early life Abul Kashem Haider, Chairman of the Youth Group was born in Mogdhara Union, Thana, Shandip, Zilla, Chittagong in 1st April 1954. His father Alhaj Sekander Hossain was an educationist and his mother Shafia Khatoon was a housewife. At that time, the education environment Of Shandip was very much discouraging. In most cases, schools colleges were far away and there were no regular means of transport. This had negative influence among the students making high rate of drop outs. He was the 4th issue of his parents. His father was very much conscious about the children’s education. For this reason, all the brothers sisters of Mr. Haider had to get themselves admitted into the schools and all of them were regular in their studies. Mrs Shafia Khatun like her husband was careful for the education particularly religious orientation of the children. Education life In 1959, Mr Haider was in the Daiter Goo Government Primary school which was two miles away from his house. He secured scholarship in the talent pool scheme for class V and was admitted into the Sandip High School. From this Mr. Raider passed the SSC examination in First Division with four letters. Alter that, in 1969 he was admitted in HSC class in science group in the Chittagong College. He was staying in a college hostel and was enjoying 3 stipends/scholarships at a time including the one from the Board. Though due in 1971, he appeared at the HSC final examination held delayed for the war of the liberation, in the year 1973 and was placed in First division with 3 letters. In the same year, he was admitted into the Dhaka University to study honours in Soil Science. In 1979, he passed the honours final examination and in the year 1981, [exam of 1980] he secured first class in his MSc examination in Soil Science. Service life Mr. Raider started his practical life with a Government job as a customs Intelligent Investigation Officer in the Anti- Corruption department of the GOB. He succeeded in arresting a big black marketer smuggler during a few months of his job. This made many of his colleagues angry and they had been non cooperating with him in the discharge of his duties. He, therefore, left the government job in 1982 and managed another job as an administrative officer in the Rabeta Vocational Institute with a monthly salary of Tk.1500/. Conjugal life While in Raheta service, he married in 1983 in Dhaka. His wife Mrs Afroza Khanam, D/o Mr Asaduzzaman, Headmaster of the Munshigonj Academy did her Hons. Masters degree from the Dhaka University. Mr. Raider is blessed with one son and two daughters. Business life He started his business life from 1982 when he was employee of Rabita. He jointly started a supply business with one of his friends named Mr Altaf. After some time from this business, he succeeded in saving some money. With the money that he saved from the supply business, he hired a shop in Kalyanpur. Income from the shop and salary from the job made him somehow maintain the family. Meanwhile, a stranger who introduced himself as Feroz came to meet Mr. Haider in an evening. Mr. Feroz intimated that three of them including Razzaqul Billah recently returned from Germany. They planned to begin a garments business but their saved money appeared to be inadequate for the purpose. Mr Feroz further told that he had heard of Mr Haider from some of his relations about Mr Haider’ good connection with the Islami Bank Bangladesh limited [IBBL] from which they might have approached for required investment opportunity. That was how Mr. Haider made a Group with Mr. Firoz, Mr. Rezzaqul, Mr. BiIlah and started garments business with 31 machines only. The three started their business which was named as the Youth Group [YG] in 1985 was at 29 Air Port Road. As the size of the YG was small it was difficult to secure orders from the big parties. It is therefore, YG was looking for subcontract from some big suppliers. The first of the subcontracts was had from Mr Musa, proprietor of the Bon Garments [BG]. Seeing satisfactory transaction, BG offered the YG or the first time a L/C facility of $25 000. YG thus entered in the export market and earned substantial confidence. Mr. Raider thus with greater courage wanted to expand the group to supplement their own resources, Mr Raider of YG planned to approach the IBBL for an investment facility of Tk 11 lac. IBBL without mortgage refused to extend the facility. But none of the four partners at that time had any urban land to offer to the IBEL as mortgage. It could be remembered at some point that Razzaqul’s brother-law Mr Nur Safa at that time stayed in Dhanmondi and he had some urban land. All the four partners then went to him and requested Mr Nur Safa to become their partners and to offer his land as mortgage to manage an investment facility of tk 11 lac. from the IBBL Mr Nur Safa gladly gave the land documents to offer as mortgage but he refused to become one of the partners of the YG. That was how; YG expanded its business with IBBL’s investment facility of tk 11 lac. Thus, larger number of machinery and workforce could be arranged which enabled the YG to have bigger exports. YG was then desperately looking for reliable foreign buyers. In the process, a Korean company known as Kion Trading Co. Ltd. [KTCL] appeared as the first direct foreign buyer from the YG. Since then till writing this report, Mr. Raider and their YG, was continuously expanding the volume of both production and exports without a major failure. In 1984, YG established Dewan Garments in Fatullah and also in the same year bought Chowdhury Apparels (Pvt) Limited. In 1985, YG set up Panorama Printers which afterwards with the assistance advice of the KTCL converted into Kion Trading Packaging Industry in 1986. As there was no such industry in the country then this unit was making very satisfactory business with monopoly. In 1988, Mr. Haider’s YG managed to buy the South East Fabrics [SEE] that was located in Tangail. With aggressive efforts, the SEF was converted into 100% export oriented Towel Factory. Three years after in 1991, YG purchased the Kanchpur, Sonapur,Narayangonj Impact Thread Ltd which was exporting its 100% threads outside the country. Two years after in 1993, YG was able to buy three more industrial units; [i] the Unicom Textile Mills Limited; [ii] Dewan Apperals and the [iii] Youth Fashions limited. In the same year [1993], YG set up a buying house under the style Fair Deal Enterprise. In the year following [1994], YG bought a piece of land in Sewrapara and succeeded in building its own 10-storied building known as the Youth Tower in which the Group Head Office and gradually other units of the Group were transferred. All the units of the YG since 1996 have been engaging in 100% export business. YG succeeded in exporting goods to the tune of tk. 145 crore in the financial year 1999-2000. In 1998, YG set up the Global Beverage Company Limited [GBCL], the factory of which is located in Gazipur. The GBCL was developed in collaboration with the Virgin Group of the U K- the later allowing the former in producing marketing four types of drinks in the local market, Virgin Cola, Virgin Orange, Virgin Lemon and Virgin Diet, YG since 1999, has been marketing these brands of beverages in the local market. YG is planning to make further access to a number of sectors like: food, medicine and mediaand the like. Hurdles Faced Overcome: Mr. Haider indicated with irritation that currently, there is the need for bureaucratic formalities of loitering in 17 points to secure licenses for a factory. Frequent changes in GOB policies with regard to import- export besides industrial matters cause the entrepreneurs face newer problems. He also indicated the non-cooperation of the public offices, corruptions, bribes kick-backs required to make the files move, political instability, poor law order situations, the need for making regular forced subscriptions, labor troubles, port troubles, transport communication inefficiencies as the main hurdles standing in the way of smooth industrialization of the country. Factors that made the YG and Mr Haider Succeed: Mr. Haider sincerely admitted that the group of four their YG succeeded primarily because of two reasons: [a] tax- holiday organized assistance allowed by the GOB and [b] sympathetic liberal investments provided by the IBBL.Mr. Raider confidently said that YG never failed in making timely repayments to the IBBL, never waited for reminders and undue adjustments. A number of both internal as well as external factors were also hinted by Mr. Haider for his rise as an entrepreneur: (i). Unique trusts, confidence understanding among the partners; (ii). Austerity in using business resources by the partners rather unfailing emphasis on the continuous ploughing back of the surplus in the business; (iii). All the partners maintained cautiousness to stay away from avoidable political involvements; (iv). Maintaining a simple life style with religious flavor. (v). Careful and calculated attempts avoiding restless desire to become rich over night

Tourism Product Analysis And Tourism Operations Management Tourism Essay

Tourism Product Analysis And Tourism Operations Management Tourism Essay My business has been created on the basis of knowing that Scotland is one of the most internationally known countries for its culture and beautiful scenery. Its based on a coaching holiday for 5 nights, 6 days that will be suitable for people who enjoy scenery, touring, culture and heritage. It will be run by a medium sized company located in Edinburgh that is called Saltire Tours and will be aimed at European tourists. Reasons for setting the business in Edinburgh are that its the capital of Scotland and has some fantastic history for all to see. This report will be a tourism product analysis of what the business has to offer and what factors will affect the operational side of things. PEST analysis, Competitors and Consumers are all important and will be explained thoroughly as to what and how they will affect the business. This research report will look into the factors that could affect demand for coaching holidays to Scotland from the European Market. It is based on a coaching holiday run by a medium sized company based in Edinburgh that is called Saltire Tours. On completion, the report will be an analysis of the external environment and a product analysis to identify and justify the key features of the product in which the product will operate. Factors being analysed will include Political, Environmental, Social and Technological (PEST) and will show how they impact both positively and negatively on the Coach Tour Company succeeding. A competitor analysis will also be carried out to evaluate and discuss what kind of threat (if any) that may pose to the tour/programme. Another part of this report will include findings for a consumer analysis to determine the Market overall for the Coach Tour Company. The product itself will be given in detail to explain the key features and why it should be introdu ced in the tourism industry. Pest Analysis Factors that may affect Demand for coach holidays in Scotland involve: Political Environmental Social Technological Political factors that may affect coach tours could be recent terrorist attacks in Britain, which occurred in Glasgow Airport the 30th June 2007 and London 7th June 2005. Author Chris Greenwood (2008) wrote about the man who was behind the attacks Abdulla realised his mission had failed, he dressed in a red and white headscarf for the final suicide attack on Glasgow Airport. Another problem was the Icelandic Volcanic episode in April which closed European airspace. These incidents could put people off travelling to the UK, which would affect Scottish Coach Tours as they are based in Scotland. Higher levels of security and regulations are now put in place at airports, which is more time consuming for travellers, and its more inconvenient causing people to be impatient when travelling. Also inflation rates in the UK are pushing up prices for visitors such as fuel costs and 17.5% VAT which would affect Coach Tours as they use Coaches for taking their tourists around Scotland. The Coach Company will be a member of the Green Tourism Business Scheme as it will help encourage the tourism business to be environmentally friendly. The Coach tour will benefit from this as it will have a positive effect on visitors booking up for tour packages as visitors are now very conscious of the environment and will appeal to eco-conscious visitors especially. Social factors could involve the fact that European visitors find touring holidays very popular in the category of different holidays (see appendix 1) which is beneficial to the company as we specialise in Coach Tours in Scotland. Also another social factor could be the outbreak of Swine Flu that has hit Scotland and various other places throughout the UK, this may put people off travelling causing the tourism industry to suffer. A positive social factor could be that Scotland has a lot of historic and cultural attractions that people overseas would love to visit; this will encourage more people to visit Scotland meaning a possible increase of consumers for Saltire Tours as we specialise in culture tours. Technological factors could affect Saltire Tours due to the Internet now making it possible to book directly with tour operators which will be a positive as it saves paying the Travel Agent commission. Saltire Tours will have their own website and E brochures. Also there are new developments in aircraft technology, which cuts down travelling time being a positive for the International visitors coming to Scotland for a Culture Tour of Scotland. There are more comfortable coaches for touring these days with TVs, toilets, and internet facilities on board the coaches which we will take on board and provide our visitors with luxury coaches during their time with us. Competitor Analysis Benchmarking We have looked at two other Tour Companies that are in the similar market. The Analysis of each company compared to ours will help us find out the positives and negatives of our business and what we can do to improve the Culture Coach Tour through other competitors. Haggis Adventures Their tours include an adventure with like-minded travellers; transport and a tour guide. Saltire Tours will include Transport, Blue Badge Guides, and Accommodation, Food, Excellent Customer service and First class attractions as a package. Haggis Adventures dont organise everything for your tour, you have to make your own accommodation arrangements, where to eat and you might not visit some of Scotlands finest attractions. This is definitely a chance for our business to introduce a bigger and better package for tourists that want to relax and have a great time knowing that everything is going to run smoothly and there wont be any stress as everything is arranged. Also Haggis Adventures are more for the younger generation and since the highest proportion of holidaymakers visiting Scotland are in the 20 to 60-age range they would enjoy Saltire Tours better as our tour is suitable for that age category. Saltire Tours will also specialise in Tours whereas Haggis Adventures doesnt, this will be a strength to Saltire Tours. However, a weakness for Saltire Tours is that Haggis Adventures have been running for 5 years and have experience in this field of tourism whereas Saltire Tour is just starting up as a brand new product. Moray Tours Moray Tours in Scotland offer quality, flexible culture tours for up to six people. Whereas Saltire Tours will offer quality culture tours for up to 20 people which is a strength in the tourism Industry as Saltire Tours can offer much more to the Tourists in a way smaller tour companies cant. Their tours only start in Elgin whereas Saltire Tours will be very flexible and can pick visitors up from wherever the tour group suits which is another strength for Saltire Tours. A strength that both Moray and Saltire Tours share is the quality of the tour guides on their coaches and the comfortable coaches they both use. A threat to Saltire Tours could be that Moray Tours is well known and this could affect Saltire Tours business. Also on their website, there is no mention of a price for Moray Tours whereas Saltire Tours gives a package price for the whole tour making it stress free throughout the holiday. Consumer Analysis The market size for our business will be relatively big as we will be aiming our tours at the whole of Europe. It has been found that specifically German and Italian tourists will be interested in our tours as Germany is the highest ranked in terms of trips, bed nights and expenditure, where its  £187million figure is double the next ranked: Italy (Visit Scotland). Factsheets on these countries will be sourced at the end of the report (see appendices 23) Notice our target market (overseas) In June 2010 to August 2010, the seasonally adjusted number of visits by overseas residents to the UK increased by 6 per cent to 7.6 million, when compared with the previous three months. Associated spending by overseas residents on visits to the UK increased by 7 per cent to  £4.4 billion (National statistics). Our coach tour company will focus on these months on advertising to attract large numbers of tourists seeing as these are the most popular months for our target market. Visits from Europe have increased from 16.1 million in 2000 (a 37 per cent increase) and are now approximately the same as in 2000. (Office for national Statistics 2009) Also 22.1 million of the total 29.9 million visits to the UK in 2009 were made by air. (Office for national Statistics 2009) Therefore our consumers will be travelling mostly by air to Scotland which will be included in the package price. This will be beneficial to Saltire Tours as we will be able to use SGIT fare block on a basis, which will be the ideal scheduled airline for Saltire Tours visitors to fly with, as its a flexible duration of 5 nights, which SGIT caters for. Product Analysis Description of basic product offering and product features Our Coach Tour Company has constructed a 5 nights, 6 days Tour suitable for people who enjoy scenery, touring, culture and heritage. Scotland has been one of the most internationally known countries for its culture. As our country has developed over the many hundreds of years, it has developed a culture that is both interesting and fascinating. Saltire Tours have taken time to develop a coach tour suitable for the International visitors that will meet all their holiday needs. They will enjoy living in some top class hotels, these include: The Balmoral Hotel, Thistle Hotel, Stirling Highland Hotel, Royal George Hotel and Poppies Hotel. Visit Scotland (2010) studies show that Hotels remain the preferred accommodation for international tourists. The places they will visit on this 6-day tour of Scotland will include two of the major cities: Edinburgh and Glasgow. Also Stirling, Crieff and Callander will be included in the tour. They will experience our way of life whilst living in a tenement building, to visiting some of our fine art galleries. We have also included in the tours some of our fine whisky distilleries to experience Scotlands famous drink and whilst they are having fun during the day, they will also experience Scottish entertainment at its best! This will include Scottish pipe music, Celidh, Poetry and a concert involving Accordions and fiddles. Whilst the International tourists will be entertained by Scotlands well-known attractions such as Edinburgh Castle, Royal Mile, Sir Walter Scotts House and Stirling Castle, they will be able to luxuriate in Scottish cuisine throughout their stay and find out how it feels to be Scottish! The hotels they will be staying in will be no less than 3 stars and they will be situated in the areas of interest to suit the tours to make them run as smoothly as possible. This complies with the Green Tourism Business Scheme, which is the national sustainable tourism certification scheme for the UK. All the hotels are members of this scheme. Justification of why this product should be produced This product should be produced as Scotland doesnt have a company like Saltire Tours. There is certainly Coach Tours available but none are specifically tailored down to fine detail like our business will produce. Our consumers will experience everything there is to love about Scotland from experiencing the food, scenery, culture; they will certainly know what its like to feel like a true Scot by the end of their holiday. Another reason is that not many companies offer a carefree holiday in Scotland where all their needs are met and international tourists will not know where to start on experiencing Scotland. Saltire Tours will organise everything from accommodation, transport, attractions, wining and dining to evening entertainment as a package holiday price making sure what is included is only the best and relevant to international tourists that wish to experience Scottish Culture.

The Birth of China :: The Birth of China Herrlee Glessner Essays

The Birth of China Herrlee Glessner Creel wrote The Birth of China. The book was published in 1937 at Frederick Lungar Publishing in New York City. Creel was born in Chicago, Illinois on January 15 1905. Both Creel’s mother and father were writers. Creel attended the University of Oklahoma, Creighton University, and finally the University of Chicago where he received his Ph.D. in 1929. In 1922 he worked as a newspaper reporter and later became a Sinologist discovering oracle bones that dated back to 3,000 years. Eventually, Creel became a Professor of Chinese History and Literature at the University of Chicago. Creel died in June of 1994, he was then living in Parlos Park, Illinois. His books have been published in England, France, Japan, Italy, and Spain. He wrote once that, â€Å"My principal concern is to understand the origins and the early history of humanity’s most continually enduring civilization, that of China.† The first section of this book talks about the true discovery of china. Creel notes that until the late 1800’s and early 1900’s with the discovery of China’s magnificent marble sculptures and oracle bones, we had to rely on tradition and legend for the knowledge of the Chinese people. He goes on to talk about the excavation of Chinese artifacts and finally the origin of the Chinese people. In the second section Creel goes on to the talk about the great city of Shang. The Shang were the first people known Chinese history. That period in time is now referred to as the Shang Dynasty. He discuses there livelihood, handicrafts, sculpture and bronze, society, war, writing, their gods, and talks about sacrifice. Finally, in the last section, Creel talks about the Chou Dynasty. A huge advance in civilized living gave him a chance to discuss China’s early politics, literature, marriage, family, business, religion, and law. This book got many great reviews. Collectively they all described this book as well written, colorful, and exciting. Alan Priest of the â€Å"New York Times† wrote, â€Å"Mr. Creel produced a most interesting study of the life and culture of a civilization†¦Ã¢â‚¬  Mr. Priest was not alone in his review of the book. Yet, another review of this book comes from and unknown author with â€Å"Time† magazine.

Graduation Speech: Go Create New Memories :: Graduation Speech, Commencement Address

I was puzzled and wasn't sure what to talk about tonight. I had to prepare this speech ahead of time and turn it in for approval. I much prefer doing things spontaneously, using all the skills I have developed over the years, you know, sorta letting people (being the teachers and parents) know that we really were listening! It's much more fun interacting with other people, watching their reactions, and playing along with them. But, I had to do the right thing, So while I was contemplating my topic, it came to me - this is what I want you to take with you as we depart the Bryan Station School District and move on into life. I want you to remember the small, seemingly insignificant things that happened to you while you were growing up. You know, like the simple smile that your best friend gave you when you were really down and needed a boost. Like the many times you walked down the hall, high-fiving your buds, showing you cared without getting all goofy about it. You didn't even realize that they were down and just knowing they had a friend in you boosted them to face the next school challenge. Remember the time you were really thirsty in third grade, and went into the room after recess, only to remember that there was a party today, and there would be cupcakes and Kool-aid served in a matter of minutes? Remember saving a seat for your friend to sit on the bus, knowing that you were gonna share all the cool stuff you did yesterday? And how glad you were to be able to share this? Everyday, everything we do affects someone, somehow. My wish is for all of us to recall a kind gesture, a happy moment that happened unplanned, that really sticks in our minds, that made a big impact on us, and relive those moments in our future. Pass on that joy/hope/support, whatever you got out of it. Remember that you will be making new friends, that those people you have shared every day with for four or maybe 12 years will be going their separate ways. You will have many moments where you won't have anyone around to boost you up, where you won't be told if it is the right thing or the good thing to do.

Hawthornes Young Goodman Brown - The Puritans and Love Essay -- Young

Young Goodman Brown:   The Puritans and Love  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hawthorne’s   â€Å"Young Goodman Brown†, exposes the puritan view of love and relationships. In theory, these two visions are diametrically opposed. One exalts love as a physical manifestation between two individuals (although it also claims to represent higher ideals), the other sees it as a spiritual need, one best manifested by attachment to God. In fact, the puritans did not see love as a good thing, but rather as an evil, a grim necessity, that is, they saw physical love (between a man and a woman, or sexuality and all it carries with it) as such. The emotional turmoil affecting Goodman Brown clearly expresses this.   Ã‚  Ã‚  The problem we find in this story, and in puritanism, is that it presents contrasting views of love. Attachment to earthly possessions, to other people in fact, is discouraged, because everything physical leads to temptation and damnation, and ultimately hell, while the road to salvation of the individual wanders through a spiritual discipline, rigour, austerity. A man should not love his wife more than he loves God; in fact, it is recommended that he not derive pleasure from his wife, but rather seek suffering, in order to redeem himself from his earthly condition, his impure state.   Ã‚  Ã‚  This conception of love can be traced back to the first chapters of the Bible, Genesis. Adam and Eve, in the garden of Eden, eat the forbidden fruit and are forever outcast from paradise, forced to suffer. The puritans argued that, if God wishes us to suffer, who are we to go against his wishes. We are sinners, because of the Original Sin, and it was Eve who gav... ...ne, it kept the women in a box, it basically prevented uprising by instilling divine fear. Eventually, these ideas evolved, but we still witness many of the after effects of puritanism in today's world.   Ã‚  Ã‚  Again, however, we are faced with a story, this time written after the fact, that sheds a negative light on an ideology. It seems Nathaniel Hawthorne did not want to endorse puritanism, but denounce it, denounce the abuse and contradiction it implied. Once more, we find a work that denigrates an established understanding of love. First, there was opposition to the courtly love tradition, now, we find opposition to the puritan love ideology. So far, we have only been willing to define love by what it wasn't, what we felt was a wrong way of doing things.   Ã‚  Ã‚  If a more definitive answer is to be found, it must be found elsewhere.   

Criminal justice Essay

The reason I chose Serpico is because I thought this book would talk about a cop trying to do the right thing, which was to change the crooked system that allowed corruption. This non-fiction talks about the criminality that takes place in this book. For example Serpico was plainclothesmen which was patrolmen working out of uniform on special assignments like narcotics, prostitution, and gambling, so it was a lot of opportunities and temptation for graft to occur. This book proves the point that people in power always abuses it because the plainclothesmen were just out to get a profit from illegal activities that you were hired to prevent. The topic this book expounds on is about Brooklyn born, Italian cop with long hair, scruffy beard and a taste for opera and ballet music, name Frank Serpico. He was a man that couldn’t be hushed nor brought with felonious money, so he decided to change this nefarious system called the police force, that enable the law enforcement to flourish off of bribery, graft, and comprise. After Serpico made this decision to try and change the fraud happening in law enforcement, he had gained a lot of enemies rather than allies due to the reputation he garnered. For example during a drug raid his fellow partner was reluctant to come to his aid, so he was shot in the face. From then on, Serpico was life was put into danger by his fellow colleagues. Police Officers were baffled and confused on why Serpico broke an unwritten code that meant that cops can’t turn in other cops. Apparently Serpico didn’t care about that code because his main concentration was advancing to detective rank and being a good example of cop, so his peers can learn from it. Police Corruption is the abuse of police authority for the gain. The connection it has to the criminal law is corruption undermines the rule of law, good governance, tarnishes the public image of the law enforcement, protects criminal activity like drug dealing or prostitution, and soon forfeits the community trust in various institutions. The reason why police corruption is so easily to get involve in is because ineffectual laws prevailing moral values promote corruption because they provide criminal organizations with a financial curiosity in damaging law enforcement. I believe the only way to fight police corruption is to wrestle with the decriminalization issue, which involves removing the criminal label giving to victimless crimes by regulating them and preventing them. It’s very hard to prosecute a police officer for corruptions because most prosecutors think why â€Å"bite the hand that feeds you. Serpico didn’t care about that idea because he just wanted to do the right thing no matter what it took or cost which was almost his life. Frank Serpico was a heroic man that gambled with his life just to stop corruption that was going on in the New York’s police department. Serpico went through a lot of distrust and harassment from his various police officers just to call attention to this ceaseless problem. Then Serpico decided to take drastic measures by taking his story to New York Times editors. This act forced Mayor Lindsay to appoint a special, discrete commission to investigate these Serpico allegations. I admired Serpico for putting up with death threats from several police officers and people that were setting him up like in that drug raid. It took Serpico 5 years for him to bring this corruption to the public’s attention. Through those 5 years Serpico had faced many death threats and vexation that prevented him from achieving his goal of becoming a detective. The only thing that Serpico did that I found was obnoxious, was when he was basically envious of William Phillip who was undercover agent for the Knapp Commission and he really was doing the same thing Serpico was doing over the years. The definition of a hero is Frank Serpico because of the heroic deed he had attained, that took a great deal of courage and dedication. Most police officers wouldn’t have the guts and determination to be able to endure the hardship Serpico had went through in order to end the corruption in the New York Police department. Frank Serpico was remembered for that significant feat he accomplished because most police officers had just fallen in the arms of unscrupulous and Serpico was the first officer to not fall into misconduct while faced with many tempting opportunities as a plainclothesmen. Why couldn’t there be more police officers like Frank Serpico? Why did police officers allow that criminality to happen or why did police officers partake in that criminality? At least Frank Serpico had made a huge step into the right direction of transformation. The officers in the New York Police department had just gone with the flow before Serpico came around, as if corruption was a part of their job. If Frank Serpico didn’t speak up about the corruption, would it have continued to occur as if nothing was illicit? I’m glad that I chose this book because it taught me that one person can have a huge impact on an issue that he or she feels strongly about. I thought Serpico would have become a replica of those crooked cops. Who would of thought Serpico would be the police officer to deny graft, bribery and other criminal benefits? That’s the most appealing information because who would chose justice over money? Apparently Frank Serpico thought that corruption wasn’t going to get him to a detective rank. He believed the only way was to endeavor. A quote from the book was â€Å"the problem is that the atmosphere doesn’t yet exist in which an honest police officer can act without fear of ridicule or reprisal from fellow officers. † This quote shows that Serpico had an excellent idea on how to prevent what he endure for 5 interminable years. No one shouldn’t have to feel like they under that much pressure when bringing about information regarding a system that allowed corruption to flow like a pipe. The worst thing about the trial was that the executive officers were not there, so the real issue of corruption wouldn’t be solved. While feeling so much pressure, Serpico still had to worry about his life being in danger because he testifies. A person shouldn’t have to go thru different predicaments just to serve justice and be an example to the police force. Even though police officers got fired and the commissioner got replaced, I still don’t think that was equivalent to the price Serpico partially paid which was his life. The length it took for Serpico allegations to get some public attention was the least appealing because I didn’t understand why no one understood the severity of fraudulence in the New York Police department. That’s how you can tell that Serpico was very determined to be different and stand by his morals, because it took 5 years before justice could be served in a trial. I don’t think you can have that much patience unless you were very dedicated to the issue at hand. This book was a good choice because I thought after all those death threats and fatal gun wound in his head that nearly cost him his life, Serpico would just go along with the corruption. Even after the trial during Serpico sick leave and recovery from his head wound, he was still debating on his future as a op. I wonder was the Medal of Honor he received was the real reason why he had retired? Serpico really had a huge amount of ambition towards being a detective, so what happened? In the book Serpico saids â€Å"sensing the underlying hatred of police establishment toward him after what he had done,† to me this meant that Serpico was worried about how the police force would feel if he had came back aft er the critical actions he done that had repercussions.

Mcdonalds Marketing Report

As a company moving within a new integrated market it is necessary to evaluate what their impending strengths, weaknesses, opportunities and threats are. This process is referred to as a SWOT analysis and plays an integral role within the daily operations of marketing teams. Successful market penetration becomes a greater possibility when a company can efficiently analyze their marketing environment and specify how it will relate to their own exclusive product. The goal is to match the company’s strengths to attractive opportunities in the environment while eliminating or overcoming the weaknesses and minimizing the threats† (Bowen et al, 2010). When analyzing the Golden Arch Hotel launch, it is important to consider the reasons why they decided to merge within the hotel industry and the pending opportunities it provided. This segment of the SWOT analysis will determine if the company will be able to capitalize and succeed within the intended market. One definitive oppor tunity for the Golden Arch Hotel was the booming hotel industry within Switzerland during the time of their product launch.The designated region of Zurich boasted a total of 17 newly constructed hotels alone. As Michel’s article explains, â€Å"their occupancy rates were high, and there was much diversity. † (Michel, 2005). Surely a well-respected and loved company such as McDonalds would thrive within a flourishing and diverse market such as this. Furthermore, Zurich was seen as a trendy environment; a perfect candidate for a new, modern and innovative concept that McDonald’s Golden Arch Hotel would exemplify. The assimilation of McDonald’s Golden Arch concept within Switzerland’s hotel and lodging industry did not present an easy transition.As a result, McDonalds was required to use all of their available strengths and abilities in order to achieve success. It is important that when focusing on strengths, the company perceives it from the point o f view of their customers. McDonalds ability to brand their product and cater to a family oriented consumer base is a major strength and crucial part of their image. Therefore, maintaining a family oriented image and concept within their Golden Arch Hotel would be vital for their success. McDonalds major strengths revolve around their ability to serve their customers a fast, onvenient, enjoyable and affordable product while still exemplifying a high level of professionalism. The elements of convenience and quickness would be integrated through the use of self check-ins. This essentially would allow the guests the opportunity to bypass the formality of the regular check-in process and provide them an efficient yet easy way to access their rooms. Having the hotelier background of CEO Urs Hammer was also a major strength as it provided a link to the hotel industry of Switzerland and demonstrated a high level of professionalism.The hotel would also maintain the friendly service demonstr ated within their restaurants by implementing a set of consistent service standards that employees would undertake. The concept of McDonalds creating a new innovative hotel product and expanding their market growth was potentially a very profitable and realistic idea. Unfortunately, the manner that it was undertaken was incorrect. As stated by Kathryn Medico, â€Å"an effective SWOT analysis will be conducted through the eyes of the customer† (Medico, 2012).McDonalds relies heavily on their â€Å"family image† yet they failed to illustrate this within their room types as they only offered rooms that accommodated only a maximum of two people at a time. Pricing and strategic placement were also inappropriate. A family oriented hotel company would ideally be placed within a three-star market, affordable for families and a wide variety of guests. However, the Golden Arch Hotel was a four-star brand situated in one of the most expensive demographic areas of Europe, charging a rack rate of $120 USD minimum per night. This pricing method would be more reflective towards business segmentation.However, business clients generally do not associate themselves with the lower priced products that McDonalds generally offers. This major flaw, combined with the limited availability of domestic Swiss workers, resulted in major weaknesses that the Golden Arch Hotel currently faces. There is also the threat of an over situated market that they are competing within, featuring a multitude of world-renowned international hotels. With the inability of the Golden Arch Hotel to establish themselves inside the hotel industry, it is quite possible that this lack of success may become a permanent reality moving forward. Mcdonalds Marketing Report As a company moving within a new integrated market it is necessary to evaluate what their impending strengths, weaknesses, opportunities and threats are. This process is referred to as a SWOT analysis and plays an integral role within the daily operations of marketing teams. Successful market penetration becomes a greater possibility when a company can efficiently analyze their marketing environment and specify how it will relate to their own exclusive product. The goal is to match the company’s strengths to attractive opportunities in the environment while eliminating or overcoming the weaknesses and minimizing the threats† (Bowen et al, 2010). When analyzing the Golden Arch Hotel launch, it is important to consider the reasons why they decided to merge within the hotel industry and the pending opportunities it provided. This segment of the SWOT analysis will determine if the company will be able to capitalize and succeed within the intended market. One definitive oppor tunity for the Golden Arch Hotel was the booming hotel industry within Switzerland during the time of their product launch.The designated region of Zurich boasted a total of 17 newly constructed hotels alone. As Michel’s article explains, â€Å"their occupancy rates were high, and there was much diversity. † (Michel, 2005). Surely a well-respected and loved company such as McDonalds would thrive within a flourishing and diverse market such as this. Furthermore, Zurich was seen as a trendy environment; a perfect candidate for a new, modern and innovative concept that McDonald’s Golden Arch Hotel would exemplify. The assimilation of McDonald’s Golden Arch concept within Switzerland’s hotel and lodging industry did not present an easy transition.As a result, McDonalds was required to use all of their available strengths and abilities in order to achieve success. It is important that when focusing on strengths, the company perceives it from the point o f view of their customers. McDonalds ability to brand their product and cater to a family oriented consumer base is a major strength and crucial part of their image. Therefore, maintaining a family oriented image and concept within their Golden Arch Hotel would be vital for their success. McDonalds major strengths revolve around their ability to serve their customers a fast, onvenient, enjoyable and affordable product while still exemplifying a high level of professionalism. The elements of convenience and quickness would be integrated through the use of self check-ins. This essentially would allow the guests the opportunity to bypass the formality of the regular check-in process and provide them an efficient yet easy way to access their rooms. Having the hotelier background of CEO Urs Hammer was also a major strength as it provided a link to the hotel industry of Switzerland and demonstrated a high level of professionalism.The hotel would also maintain the friendly service demonstr ated within their restaurants by implementing a set of consistent service standards that employees would undertake. The concept of McDonalds creating a new innovative hotel product and expanding their market growth was potentially a very profitable and realistic idea. Unfortunately, the manner that it was undertaken was incorrect. As stated by Kathryn Medico, â€Å"an effective SWOT analysis will be conducted through the eyes of the customer† (Medico, 2012).McDonalds relies heavily on their â€Å"family image† yet they failed to illustrate this within their room types as they only offered rooms that accommodated only a maximum of two people at a time. Pricing and strategic placement were also inappropriate. A family oriented hotel company would ideally be placed within a three-star market, affordable for families and a wide variety of guests. However, the Golden Arch Hotel was a four-star brand situated in one of the most expensive demographic areas of Europe, charging a rack rate of $120 USD minimum per night. This pricing method would be more reflective towards business segmentation.However, business clients generally do not associate themselves with the lower priced products that McDonalds generally offers. This major flaw, combined with the limited availability of domestic Swiss workers, resulted in major weaknesses that the Golden Arch Hotel currently faces. There is also the threat of an over situated market that they are competing within, featuring a multitude of world-renowned international hotels. With the inability of the Golden Arch Hotel to establish themselves inside the hotel industry, it is quite possible that this lack of success may become a permanent reality moving forward.